2022 Perfect Putt Yearly Review

A look into the Perfect Putt newsletter and 2023.

Every Monday, I write a newsletter breaking down the business in golf. Welcome to the 86 new Perfect Putt members who have joined us since last Monday. Join 5,288 intelligent and curious golfers by subscribing below.

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(White Manor Country Club)

Pictured above is White Manor Country Club in Malvern, Pennsylvania— a Concert Golf Partners Golf Club.

Concert Golf Partners is the leading boutique owner-operator of upscale, private clubs nationwide. Since its founding in 2011, Concert Golf has developed a reputation as the buyer of choice for private club owners seeking to pass the torch to a high-quality operator.

Concert Golf Partners has a three-step commitment when acquiring a golf club.

• Never assess the members

• Continuously re-invest in amenities

• Preserve the unique traditions and culture of the club

Concert Golf is actively seeking to add to its boutique portfolio. If your club or you know of a club looking to explore an acquisition — reach out to the Concert Golf Team below.

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Hey Golfers —

Thank You.

Thank you for taking five minutes out of your week to read Perfect Putt. I read every survey comment and email you send my way — thank you for the positive and constructive feedback.

It has been a fantastic year.

My wife and I had our second child in June, and I received added responsibilities at work in July. Both have been rewarding and challenging experiences.

As I have been adjusting to these changes — there have been a couple of weeks where I didn’t feel up to writing, but a survey comment or email will push me through. You all are the best.

I was nearing the end of finishing my MBA from the University of Iowa in May of 2021 when an instructor insisted that writing online was something we needed to consider. I took him up on the challenge and started Perfect Putt — thinking I would do it for six months. My big goal was to reach 100 subscribers.

Perfect Putt has come a long way since I started it in August of 2021. It honestly shocks me how many of you read this newsletter. I am a guy with zero journalism or writing experience. Just someone that immensely enjoys learning about the business side of golf.

My goal coming into 2022 was to reach 1,000 subscribers — we did that. And a lot of that credit goes to you for forwarding an email to a friend.

It blows my mind how many countries Perfect Putt is read in.

Perfect Putt is read in over 70 countries. Here are the top five most-read countries:

• United States — 77% of readers

• United Kingdom — 7% of readers

• Canada — 5% of readers

• Australia — 2% of readers

• Ireland — 2% of readers

What I love about writing Perfect Putt is the opportunity to meet so many smart people in the Golf Industry. I have talked to golf-related entrepreneurs in Estonia, Mexico, Australia, and beyond. The energy and excitement in the golf space is contagious.

Perfect Putt started 2022 with 507 subscribers and now has over 5,200. A majority of subscribers have come from Twitter.

Here is a look at referring sources.

A good portion of the ‘direct’ referral source is referrals from you or other newsletters.

Here is a quick breakdown of Perfect Putt stats:

• 155,231 emails sent

• An average open rate of 64%

• Average post view of 4,736

• 385 emails unsubscribed in 2022

• Average email unsubscribe rate of .23%

What was the most-read newsletter of 2022? What a PGA Tour Player Nets had over 41,700 views.

Here are the next most-read Perfect Putt newsletters of 2022:

• The Money Behind Building a Golf Course — 11,038 views

• The Details Behind PGA Tour Caddie Compensation — 8,534 views

• Par 3 Golf Course Entertainment — 8,512 views

• Is the PGA of America Building a Flywheel? — 7,682 views

• The Business in Turf: An Inside Look — 7,678 views

Funny story about the piece I wrote on PGA Tour Caddie Compensation. A PGA Tour Caddie left me a voicemail on my work phone at my day job. I called him back — I’m not sure I convinced him to become a subscriber.

My goals for Perfect Putt in 2023:

• Keep showing up and stay consistent

• Provide unique and engaging weekly content

• Hit 10,000 subscribers

• Keep Perfect Putt free

Several Perfect Putt newsletter ideas have come from you. I am always looking for ideas and suggestions — send me an email at jared@readperfectputt.com.

My two major takeaways from 2022:

• The golf industry is fantastic — there are so many kind people.

• Golf entertainment is an incredible opportunity — the total addressable market is enormous.

The last thing I will leave you with.

I am genuinely curious about business and golf. I spend about 10 hours researching and writing the Monday morning Perfect Putt newsletter every week. I have to ask a favor of you. Would you mind sharing Perfect Putt or your favorite newsletter? Here are some great places to share:

• Twitter

• Reddit

• Email

• Text a few friends

If you could get a friend or two to subscribe to Perfect Putt by sharing your favorite newsletter, it would mean the world to me.

There will not be a Perfect Putt newsletter Monday, December 26th. We will talk to you Tuesday, January 3rd. I hope you have a safe and healthy Holiday Season. Thank you for your continued support — we are just getting started. I cannot wait for 2023.

Have yourself a great Monday. Talk to you in two weeks!

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