I think the only terminology here that needs to be addressed is "independent"
The ForePlay podcast has an ownership group (Penn Entertainment) and managing company that oversees brand activity and content. Everyone else (while they still have an agency or agent managing the brand) is able to create content without influence from a board of directors.
100% and the fact that the bigger brands in golf "seemingly jumped on the Golf media company trend early shows just how much they're valued in the market
You missed Mr Short Game YT channel.
I think the only terminology here that needs to be addressed is "independent"
The ForePlay podcast has an ownership group (Penn Entertainment) and managing company that oversees brand activity and content. Everyone else (while they still have an agency or agent managing the brand) is able to create content without influence from a board of directors.
Fair play - however Barstool is almost as independent from traditional media as you can get.
100% and the fact that the bigger brands in golf "seemingly jumped on the Golf media company trend early shows just how much they're valued in the market