Every Monday, I write a newsletter breaking down the business in golf. Welcome to the 27 new Perfect Putt members who have joined us since our last newsletter. Join 7,448 intelligent and curious golfers by subscribing below. Today At A Glance: Italy has a relatively small golf population. Can the Ryder Cup turn it around? Today’s newsletter breaks down the economic impact of the Ryder Cup in Italy and why golf will grow in Italy as a result of hosting the event.
No question it will have an impact. They had a 5% participation rate the last time it was measured. Will be curious to see how that number looks in the future.
Interesting info as always, Jared.
I wonder what impact Viktor Hovland's success is having on golf in his native Norway? (Another country we don't readily associate with the game.)
An observation: Maybe golf's growth in Italy is being hindered by the fact that you can't fit a set of clubs inside a Fiat!
Cheers.
No question it will have an impact. They had a 5% participation rate the last time it was measured. Will be curious to see how that number looks in the future.