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Nice note Jared, really enjoy the newsletter, thanks. We had Ben Sharpe, the new Callaway head in Europe on Unofficial Partner podcast recently, who was previously head of Top Tracer. They are keeping that bit of the business in house, which is where the data is collected from the range, allowing them to retain the story that this can then inform individual club purchases. The podcast is here https://podcasts.apple.com/gb/podcast/unofficial-partner-podcast/id1459630823?i=1000666002003

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Nice - appreciate you sharing. I will have to give it a listen!

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Interesting, as always, Jared. Will be interesting to see where Callaway and TG go from here.

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Great analysis, Jared! Your insights on integration challenges and the stores idea are spot-on.

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Interesting addendum to your musings about golf company performance a few weeks back.

Excellent as ever

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